介紹
The White Rose Centre is a shopping centre in the Beeston area of Leeds, West Yorkshire, England. It spans two floors and is near the M621 motorway. It takes its name from the White Rose of York, the traditional symbol of Yorkshire. The Upper Level houses the centre's food court as well some retail outlets.
The centre has 4,800 free car parking spaces, security and on-site Police officers. Although the centre is smaller than other out-of-town shopping centres, it has attracted large retailers such as Next and Marks and Spencer.
The centre opened on 25 March 1997 and accommodates major tenants including Sainsbury's, Debenhams, Marks and Spencer, Next, W H Smith, Topshop, Primark, Zara, H&M, and over 100 other stores and services.
The south part of the centre was re-developed in 2005 downsizing the Sainsbury's Savacentre to a regular Sainsbury's which made space for other units.
The centre has a bus station at the north end of Debenhams connecting it to suburban areas of Leeds and to the city centre.
To coincide with its tenth year of trading the White Rose Centre was rebranded. Its logo, advertising, signage and staff uniforms were redesigned. The branding and strategic marketing campaign won a BCSC Purple Apple award.
The centre is managed and mainly by Land Securities and Evans of Leeds. It has also won awards including a British Council of Shopping Centre's (BCSC) Gold Award, BCSC Purple apple, and Green apple awards.
